Red Bull’s Experiential Branding
If you were to ask someone what words come to their mind when they think about Red Bull, they would probably say something along the lines of “adventure,” “exciting,” or “energetic.” This thread of consistency is just one of the many elements that prove what an incredible job the energy drink company has done at creating and developing this brand.
What Red Bull has done that has led to such a successful, is their experiential marketing. Whether it is a sporting event, concert, or the X Games, Red Bull is present in nearly every adrenaline-fueled event. They are there to sell or promote their caffeinated drinks to help people run on all four cylinders.
Their tagline, “Red Bull gives you wings,” is as much a tag as it is a promise to get you amped for whatever adventure you’re about to be a part of!
