Let it Flow Like a Story

Although it seems like a lifetime ago, it’s always fun to reminisce about the good ol’ days of undergrad with friends. My core group of friends from James Madison University and I are in a group chat where we sporadically share random memories. The latest exchange involved discussing an old marketing class that was painfully boring. It felt like an accomplishment to stay awake for this particular professor’s lectures. 

While I don’t remember a thing the professor taught us, I still learned a valuable lesson - it is far easier to remember something when it is presented to you like a story, as you can imagine yourself in that situation. This article from Harvard Business further explains, “Through stories, we can utilize vicarious experience, mentally rehearsing how we might handle a situation before we have to face it.”

On the other hand, I think about my 8th grade science teacher, Mr. Bell. Although I took this class even longer ago, I can recall Newton’s Laws of Motion in my sleep. That is because Mr. Bell taught us by incorporating storytelling into his lessons and made everything he taught us exciting! 

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As marketers, we too must make captivate our audience for our messages to “stick.” And one of the best ways to do this is through storytelling. Don’t believe me? Well, you read this post, didn’t you?

For more marketing tips, tricks, and stories, give my Instagram page a follow.

Dana Podgurski

Hi everyone! I'm Dana Podgurski!

I'm a foot in the mouth, tongue in cheek, head in the clouds, and heart on the sleeve kind of gal. I live for new experiences, but am a total sucker for nostalgia at the same time. I'm tough as nails, but am a complete softie for all things kids and animal-related. I fly by the seat of my pants, and live for adventure. But I firmly believe that adventure is a mindset that one's self determines.

For work, I am a marketer through and through. Bringing brands to life, and content marketing are passions of mine. Many would consider what I do as nerdy, but I seriously dig it. I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. If you're interested in a partnership, click here.

For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. Feeling good and healthy is also high on my list, as it really lends itself to making everything more enjoyable. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. And if my blog didn't make it abundantly clear, I absolutely LOVE to travel (near and far) and go on adventures. I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map.

Cheers!

Dana

http://www.mightygoodpen.com
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The Breakfast of Champions