Have Gratitude for Attitude

There is tremendous value in understanding the attitude of your consumers. In the world of luxury real estate, this becomes even more important as there is more money at stake, and it’s a consumer-centric industry. Understanding the beliefs and feelings behind your consumer’s attitude can make a massive impact on your revenue!

An example of how we apply this in real estate is when we are approaching a lease renewal, we will send out a survey to the resident. The survey will have questions that will give us insight into how they currently feel about living in that particular apartment community. It will shed light on their truth. We also train the people who work directly at these apartment communities to pick up the phone (this sometimes scares the younger ones) to follow up and have a genuine conversation with them no matter what their responses on the survey are. 

We have found that doing so allows us to correct any wrongs, which will lead to a happy resident willing to renew. As we know, it is much more strategic to retain customers than to find new ones!