The Flavors of Social Media
I absolutely love going grocery shopping. One of my favorite parts of these trips is when I head down to the chips aisle. These days, practically every flavor imaginable is available (some of my unusual favorites are the dill pickle and jalapeño and ranch options). How and why are there so many flavors? That’s easy - there’s a market for them.
The same thought process goes for social media. For many of us, it started with just Facebook. Now, there’s Twitter, Instagram, YouTube, TikTok, and more! People ask in exasperation, “why are there so many platforms?” Like the chips scenario, it’s because they’re each a little bit different, and there’s a market for them.
In this comprehensive article, Sprout Social explains that the “demographic data is an essential starting point for figuring out which networks and campaigns deserve your attention.” Meaning, as a marketer, understanding who is on each social media platform will help you determine where your business should invest resources in.
And now… I’m suddenly craving chips.