Spice Up Your Marketing

Marketingmarketing
Written By Dana Podgurski

"I'll tell you what I want, what I really, really want!" If you guessed, "zigazig ah," you're close! What I want to do is explain just a few of the digital marketing ideas I would implement if I were responsible for the Spice Girls' marketing. Let's say we were trying to help them sell tickets for their 2021 Reunion Tour.

Spice Girls

Email Campaign

Since I know they have a massive email list of fans, it would be an excellent opportunity to run an email campaign. To do this strategically, it would make sense to have a few different versions of the email to conduct A/B tests. We would set it up so that 10% of the list gets Version 1, and 10% gets Version 2. Then, the better performing email will be sent to the remaining 80% of the list. 

Display Banner Ads

To help reach the unfortunate souls who do not know how to finish the line, "Slam your body down and…" it would be beneficial to have a robust display banner campaign to generate awareness. Again, we would want to run an A/B test to see which version of our designs drives more traffic. 

Landing Page

Speaking of traffic, since their current site is more of a content and merchandise hub, it would make sense to create a landing page focused on one CTA (call-to-action), ticket sales! Both our email campaign and display banner campaign would take the user to the landing page. 

With all these tactics- combined, we have ourselves a marketing plan that will spice up every stakeholder's lives!

Dana Podgurski

Hi everyone! I'm Dana Podgurski!

I'm a foot in the mouth, tongue in cheek, head in the clouds, and heart on the sleeve kind of gal. I live for new experiences, but am a total sucker for nostalgia at the same time. I'm tough as nails, but am a complete softie for all things kids and animal-related. I fly by the seat of my pants, and live for adventure. But I firmly believe that adventure is a mindset that one's self determines.

For work, I am a marketer through and through. Bringing brands to life, and content marketing are passions of mine. Many would consider what I do as nerdy, but I seriously dig it. I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. If you're interested in a partnership, click here.

For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. Feeling good and healthy is also high on my list, as it really lends itself to making everything more enjoyable. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. And if my blog didn't make it abundantly clear, I absolutely LOVE to travel (near and far) and go on adventures. I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map.

Cheers!

Dana

http://www.mightygoodpen.com
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