Proving that Social Media Works

It’s pretty mind-boggling that there are still so many people in leadership roles today that are clueless regarding social media. “I don’t get it.” “I don’t have Facebook.” “What’s a TikTok?” Although it has gotten easier to explain the value of social media over the last several years, it can still be tricky with some people.

As a marketer, the key is to find out what those people care about and explain how social media can help them achieve their goals. One thing that is typically easily understood is business metrics. Thankfully, social media platforms make it pretty simple for you to report to your bosses that the juice is worth the squeeze. 

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A strategy that has worked for me before is creating a monthly report. The monthly report provides a high level (make sure you don’t get too micro, upper management doesn’t have the time or the care to get in the details) performance snapshot. You can do this by listing out your social media channels, followed by the percentage of growth from the previous month and the total number of the given metric. 

Hopefully, this tactic is as helpful for you as it has been for me!

Dana Podgurski

Hi everyone! I'm Dana Podgurski!

I'm a foot in the mouth, tongue in cheek, head in the clouds, and heart on the sleeve kind of gal. I live for new experiences, but am a total sucker for nostalgia at the same time. I'm tough as nails, but am a complete softie for all things kids and animal-related. I fly by the seat of my pants, and live for adventure. But I firmly believe that adventure is a mindset that one's self determines.

For work, I am a marketer through and through. Bringing brands to life, and content marketing are passions of mine. Many would consider what I do as nerdy, but I seriously dig it. I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. If you're interested in a partnership, click here.

For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. Feeling good and healthy is also high on my list, as it really lends itself to making everything more enjoyable. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. And if my blog didn't make it abundantly clear, I absolutely LOVE to travel (near and far) and go on adventures. I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map.

Cheers!

Dana

http://www.mightygoodpen.com
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