Be Your Own Hero

In Donald Miller’s video, “Building a Storybrand,” he talks about the value of inviting customers into the story. In my opinion, if the customer isn’t the star of the story your brand is telling, you’re not doing it right. Customers can see right through brands who speak too much about themselves.

A brand that does a spectacular job at placing the customer front and center is Soul Cycle. They offer people far more than the ability to take a spin class in the dark with music blasting at a premium price. This endorphin and self-esteem boosting brand is inviting customers to be the best version of themselves. The instructors who are like quasi-celebrities in the fitness world might be the ones communicating the inspiring message, but the message is for you, the customer, to take your life by the horns and be your own hero.

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In making their focus not about Soul Cycle but about its riders (their customers), they’ve created a cult-like following. The brand loyalty you can achieve by bringing your customers into the story is remarkable both from a fiscal and intrinsic perspective. They’ve hit every mark – and on beat, might I add!    

Dana Podgurski

Hi everyone! I'm Dana Podgurski!

I'm a foot in the mouth, tongue in cheek, head in the clouds, and heart on the sleeve kind of gal. I live for new experiences, but am a total sucker for nostalgia at the same time. I'm tough as nails, but am a complete softie for all things kids and animal-related. I fly by the seat of my pants, and live for adventure. But I firmly believe that adventure is a mindset that one's self determines.

For work, I am a marketer through and through. Bringing brands to life, and content marketing are passions of mine. Many would consider what I do as nerdy, but I seriously dig it. I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. If you're interested in a partnership, click here.

For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. Feeling good and healthy is also high on my list, as it really lends itself to making everything more enjoyable. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. And if my blog didn't make it abundantly clear, I absolutely LOVE to travel (near and far) and go on adventures. I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map.

Cheers!

Dana

http://www.mightygoodpen.com
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